For too long, the world of pet products has overlooked the true giants among us. “Big dog” gear often turns out to be nothing more than an upsized version of small dog accessories, quickly succumbing to the rigors of a 100-pound-plus canine. Enter Big Ass Dog Company™ (Big Ass Dog Co.), a brand born from frustration and forged with the understanding that big dogs—and their humans—deserve better. Founded by Drew and Apryll Groelinger, alongside Jason Friedman, Big Ass Dog Co. isn’t just selling products; it’s fostering a community, a “Big Ass Family,” united by the shared experience of loving genuinely colossal canines.

A Mission Born from Personal Experience

The mission of Big Ass Dog Co. is clear: “To create bold, high-quality gear for big dogs and the humans who love them—combining durability, style, and humor for a breed of pet parents who know that big dogs deserve better.” This mission was ignited by a very personal journey. Years ago, Apryll Groelinger fell in love with the Neapolitan Mastiff. Despite Drew’s initial reservations about the potential mess and logistics of a giant dog, a resolute Apryll, fresh from deadlifting 200 pounds at CrossFit, declared, “we are getting a f*cking dog!” That dog was Dino, a Neapolitan Mastiff who would become their Chief Canine Officer and the inspiration behind the entire brand.

Living with Dino and later, Shelby, their English Mastiff, quickly revealed a glaring void in the pet market. Finding robust harnesses, collars, or even appropriately sized treats for dogs weighing nearly 200 pounds was a constant struggle. Products labeled for “big dogs” were flimsy, undersized, and simply not built to last. Drew shared these frustrations with his long-time friend and business partner, Jason, and together they recognized a “blue ocean of opportunity.” Big Ass Dog Company was born, driven by a desire to create gear that truly works and lasts, built with durability, strength, comfort, and a healthy dose of humor.

Products That Stand Up to the Challenge

What sets Big Ass Dog Co. apart from the competition is their unwavering commitment to genuinely designing for large and giant breeds. They don’t just scale up existing products; they engineer them from the ground up to withstand the unique demands of a 100-pound-plus dog. This dedication is exemplified in their featured products:

• The Gigantic Ass Bed™: This isn’t just a big dog bed; it’s a colossal, orthopedic haven. Built with durable fabric, reinforced seams, a removable cover for easy cleaning, and memory foam support, it’s designed for dogs 100lbs+ and offers unparalleled comfort and support, often attracting human occupants as well. Unlike competing beds that flatten quickly or have weak seams, the Gigantic Ass Bed is engineered for daily use by canine tanks.
• Big Ass Drool Rag™: For those who live with “jowl juice flinging” breeds, this is a game-changer. An ultra-absorbent, machine-washable towel with built-in hand pockets, it makes wiping slobber a professional endeavor, tackling everything from jowls to couch wipe-downs and rogue drool trails on walls. It’s a testament to the brand’s understanding of the everyday realities of owning a giant dog.

More Than Just Products: A Community and a State of Mind

Beyond their product line, Big Ass Dog Co. differentiates itself through its bold, fun brand personality and the passionate community it cultivates. Their products are “tested by tanks and loved by legends,” a testament to their real-world efficacy. The brand’s unapologetic humor, evident in its name and product descriptions, resonates with pet parents who embrace the often-messy, always-rewarding reality of giant dog ownership.

Big Ass Dog Co. isn’t just about selling gear; it’s about making life with big dogs better, funnier, and more loved. As their quote aptly puts it, “Big Ass Dog is a state of mind. It’s for the people who’ve surrendered their space, wear drool like a badge, and wouldn’t trade their 150+-pound shadow for anything. It’s bold, funny, and built for humans who live large—with dogs that do too.” Every product is rigorously tested in real homes with real dogs, ensuring that it meets the rigorous standards of the Big Ass Family. This isn’t about chasing trends; it’s about building a movement for those who know that their “Big Ass Dog” truly deserves the best.