California Observer

A Dynamic Duo Leads America’s Number One Home Improvement Franchise into the Bay Area

Home Improvement Franchise
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San Francisco is now home to the country’s best home improvement franchise company. Garage Living will set up shop with a showroom at 2641 Barrington Court situated in the bustling city of Hayward, California. This location is destined to become a hub for home improvement enthusiasts and professionals alike, showcasing a broad range of Garage Living’s top-tier products and services.

Leading this exciting new venture are two seasoned entrepreneurs and lifelong friends, Tal Aviram and Chad Cook. Their shared passion for entrepreneurship, coupled with a keen understanding of the home improvement industry, places them in an ideal position to helm the business. Aviram and Cook’s proven track record of successful ventures and a deep commitment to customer satisfaction are key attributes that set them apart. These qualities, combined with Garage Living’s reputation for quality and innovation, promise to make this new San Francisco Bay Area outpost a standout destination for homeowners seeking to transform their garages into functional, luxurious spaces.

Aviram and Cook’s entrepreneurial journey began in 1988 when they met in high school in Washington. They quickly established a company selling voicemail auto attendant systems before becoming commonplace. Cook shares, “We got a chance to gain experience in corporate sales and learn what to watch out for when starting your own business through that experience.” This foray into the world of business not only ignited their interests but also cemented the groundwork for their careers.

At 21, they opened a gourmet pizzeria on Mercer Island, which soon led to three additional locations, including one in Shanghai, China. This success paved the way for the pair’s future ventures, including three marinas in Florida. Aviram says, “We learned that hard work creates success, and if you take care of your employees, they will take care of you.” 

Cook now resides in San Francisco most of the time, while Aviram owns a Garage Living location in Seattle. Since opening in 2021, the Seattle franchise has quickly become one of the fastest-growing markets in the country for Garage Living. Aviram says, “I am looking forward to expanding Garage Living to San Francisco and can’t wait to delve into the world of business with Chad again.” 

With the global garage organization and storage market valued at $23 billion last year and projected to expand at a 7% compound annual growth rate (CAGR) from 2023 to 2030, Aviram and Cook say this is the perfect time to open up shop here. Their Hayward location will service the Bay Area from Monterey to Napa, boasting a showroom with fully outfitted garage display themes, an extensive selection of flooring, cabinetry, wall storage, and specialty racks.


Garage Living is considered the go-to source for homeowners seeking a turnkey solution for their garage interiors, from design to installation. The franchise has 38 locations across North America, with professionally trained designers and installers. To learn more about a luxury garage makeover, visit Aviram and Cook’s Hayward showroom. Expert consultations can be booked by calling 925-444-5369 or emailing

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