California Observer offers in-depth reporting on the state’s politics, economy, and society, making it a strong platform for brands to engage with informed readers. Our advertising solutions prioritize credibility, reach, and staying power through thoughtful branded content and select placements. Campaigns explore government, policy, and academia, aligning advertisers with analytical coverage that resonates with decision-makers and individuals seeking a deeper understanding of California’s landscape.
Submit your details to get featured in California Observer.
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California Observer
Submit your details to get featured in California Observer.
Why Partner With California Observer
California Observer offers in-depth reporting on the state’s politics, economy, and society, making it a strong platform for brands to engage with informed readers. Our advertising solutions prioritize credibility, reach, and staying power through thoughtful branded content and select placements. Campaigns explore government, policy, and academia, aligning advertisers with analytical coverage that resonates with decision-makers and individuals seeking a deeper understanding of California’s landscape.
Branded Content Features
Branded content is the cornerstone of our advertising solutions. Each feature is professionally produced in a news-style format that mirrors the tone and structure of editorial coverage. This ensures your story is delivered with credibility while remaining transparent to readers through clear sponsorship labeling.
Unlike traditional ads, branded content provides long-term value. Once published on CaliforniaObserver.com, your article is permanently archived and indexed, creating visibility that extends well beyond the initial campaign window.
Inclusions:
A professionally written feature (800–1,200 words) in newsroom style
Publication on CaliforniaObserver.com under the Branded Content label
Permanent hosting and archiving with a dedicated URL
Optimized for search discoverability and lasting visibility
Option to amplify with premium display placements (when available)
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