California Observer

Athlete’s Thread Scores Big in the NIL Merchandise Market

Athlete's Thread
Sourced Photo

In the world of college sports merchandise, a revolutionary force has emerged. Athlete’s Thread is on a mission to change the game, and they’re doing it with speed, scale, and style.

With the recent NCAA ruling giving student-athletes the green light to cash in on their fame, Athlete’s Thread saw a golden opportunity to create some seriously stylish gear for colleges and student-athletes alike. And boy, have they delivered! The company recently launched and has already signed on over 20 colleges, 3,000 athletes, and 14,000 products live. With this successful venture, many would think the company is now at its peak – but they are just getting started. With plans to bring on an additional 80 colleges by the end of Q1, Athlete’s Thread is aiming to make it easy for every athlete to turn their NIL into some serious dough. 

One of the keys to Athlete’s Thread’s success is their lightning-fast turnaround time. In fact, they recently launched with the University of Connecticut (UConn) Huskies and went from initial art concepts to fully live products for all athletes in just three days. And the results speak for themselves – just one week after launch, they sold over 1,500 products.

But Athlete’s Thread isn’t just about speed. They’re also committed to supporting student-athletes and helping them take advantage of the new opportunities provided by the NIL ruling. The CEO, Karthik Shanadi, said, “Our licensed merchandise and apparel are designed to help student-athletes showcase their talents and build their personal brands while also generating revenue for themselves and their schools.”

The company got some seriously talented athletes on their platform, like Bryce Young, the 2021 Heisman Trophy winner and quarterback for the University of Alabama; Paige Bueckers, the 2020 Naismith Prep Player of the Year and point guard for the University of Connecticut; and Azzi Fudd, the 2019 Gatorade National Player of the Year and shooting guard for the University of Connecticut.

With the largest catalog of NIL merchandise of 10,000 products across 3,000 athletes, Athlete’s Thread is quickly becoming a market leader in the NIL space with no plans of slowing down. According to CMO Luke McGurrin, “Our goal is to help the maximum number of athletes monetize on their name, image and likeness in the fastest way possible. We’ve got some big projects underway to achieve this that we can’t share yet but are really excited to announce them at the start of 2023.”

Athlete’s Thread is scaling fast and currently has over 14,000 products live. In addition, they power merch stores for athletes across 120 sports teams in 23 colleges, in the works with 60 other colleges to date. With its speed, scale, and catalog, Athlete’s Thread is poised to become a market leader in the NIL space, changing the game for college sports merchandise. So gear up, college sports fans – the future of merchandise is here!

Share this article


This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of California Observer.