Choosing a PR firm has traditionally involved some familiar signals: recognizable clients, prominent media placements, industry awards, and the size of the agency behind the pitch.
Marketing Crunch wants to add another layer to that decision.
The marketing review platform has begun ranking PR firms and marketers, and Omri Hurwitz, founder and CEO of Omri Hurwitz Media, currently occupies the top position in its ranking of leading PR firms.
A Crowded PR Market
The timing is notable. Technology companies have more options than ever when it comes to public relations, from global communications networks to specialist agencies and independent firms.
The largest agencies remain a significant part of the market. PRovoke Media’s 2026 global rankings, for instance, track hundreds of agencies across the world, while O’Dwyer’s rankings provide another long-running view based primarily on agency fees.
But those rankings answer a different question from the one Marketing Crunch is asking.
Instead of primarily measuring the size of a business, Marketing Crunch is creating a platform for evaluating the providers themselves.
Why Omri Hurwitz Stands Out
Omri Hurwitz Media has built its business around technology companies, executives, and startup communications.
OHM says it has worked with more than 300 clients and reaches more than 50 million monthly impressions. The company also positions itself around three areas: media coverage, amplification and visibility across generative AI platforms.
That last category points to one of the more significant changes taking place in communications.
Search has already transformed the way people discover companies. AI assistants are now adding another layer, with users increasingly asking conversational systems to summarize companies, products and industries.
For PR agencies, that means the objective is no longer limited to securing an article and moving on to the next campaign.
The Measurement Question
The challenge is figuring out how to measure the new environment.
An article can generate immediate attention. It can also influence search visibility, provide credibility for a sales team, or become part of the information available to AI systems.
That makes conventional metrics less comprehensive on their own.
Marketing Crunch is entering the market with the idea that companies should have a more transparent way to compare the firms competing for their business. Its positioning has been described as a “Rotten Tomatoes of tech marketing,” applying a review-oriented model to a category traditionally dominated by agency self-promotion.
The model also arrives as marketers continue to depend on external specialists. Forrester’s 2026 research found that 93% of B2B brand and communications marketers use agencies in some capacity.
What Comes Next For PR Rankings
Marketing Crunch’s ranking does not replace established industry measurements, which remain useful for understanding agency scale and financial performance.
Instead, it adds another perspective.
For Hurwitz, the top placement gives OHM visibility within a ranking built around the evaluation of marketing providers rather than simply their size.
For the wider PR industry, the development points toward a market where buyers may increasingly want evidence of what an agency can accomplish across media, search and AI, not just how many people work there.
As those channels continue to converge, the firms competing for technology clients may find that their own visibility is becoming part of the product they sell.
